Press Release: The secret of the perfect family holiday “Get rid of the kids!”

22 February 2006

Kids Clubs have soared in popularity with a vast majority of parents now happy to use them to get a little holiday peace and quiet, according to a new survey.

86% of parents have admitted they use kids clubs at hotels and resorts with more than one in three prepared to dump the kids in one for 5 hours or more.

A whopping 7% say they are happy to see “virtually nothing of their kids on holiday” taking advantage of the kids club facilities all day every day.

Just over 1 in 10 said no to holiday childcare, preferring to look after their kids themselves.

"It says a lot about the pressure working parents are under these days,” said Lucy Ace, managing director of leading family travel website

"Parents are looking for a rest on holiday. And more and more are telling us that means kids clubs. They can relax knowing their kids are being looked after by qualified professionals. And to be honest, kids enjoy them more.

"They can meet new friends and have organized fun rather than pestering Mum and Dad to come and play all the time. With kids clubs, everyone’s a winner.

"It sounds a little cruel, but for parents it might just mean snatching a quick hour to read a book or enjoy other things they never get time for back home!”

"It’s supply and demand. At we’re noticing kids clubs are becoming more extensive with more activities available at an increasing number of destinations.”

Over 800 parents took part in the survey at

Take the Family’s favourite places offering kids clubs include Lanzarote’s Princess Yaiza, the Algarve’s Vila Vita Parc, the UK’s Luxury Family Hotels Group and the four Center Parcs resorts. For those seeking a luxury break try the Four Bears Den at one of the UK’s four Luxury Family Hotels or the Treehouse at the Sandy Lane in Barbados. Mark Warner and Club Med have great reputations, partly because of their kids clubs and smaller operators on our list of favourites, with a dedicated family friendly portfolio, include Esprit, Powder Byrne and Aspire Holidays.