Go to the beach. There are traditional seaside resorts, such as Tenby and nearby Saundersfoot; family beaches with interesting villages, for instance Manorbier and St David’s; and countless sandy beaches left just as nature intended – without an ice-cream kiosk in sight. The best bets for family holidays are Barafundle Bay and Marloes Sands.
Sign up for courses in sailing, surfing, windsurfing and sea kayaking at several coastal centres, or go horseriding and walking inland. Like the rest of Wales, Pembrokeshire is one big outdoor adventure playground. Newgale beach has a couple of surf schools, but there are others at Freshwater West and Whitesands Bay, with windsurfing at Dale.
Go walking in the tranquil woods of the Gwaun Valley, near Fishguard, and the mysterious Preseli Hills, where you’ll find the exposed Neolithic burial mound of Pentre Ifan and the 13 standing stones known as Beddarthur or Arthur’s Grave.
Follow the Pembrokeshire Coastal Path from Amroth, just east of Saundersfoot, round to St Dogmaels, near Poppit Sands, or see the coast by boat.
Take a trip from Martin’s Haven to Skomer Island National Nature Reserve or leave from St Justinians, near St David’s, for RSPB Cymru’s Island Nature Reserve at Ramsey Island.
Enjoy a family cycle trail at Llys Y Fran Country Park and Reservoir, about 15km north of Haverfordwest, where you can also hire bicycles, or cycle down the old railway line from the Heritage Centre at Stepaside through a wooded valley to Saundersfoot.
Have a wet weather standby. Attractions with indoor options include Oakwood Theme Park, near Narberth; Folly Farm Adventure Park and Zoo, near Kilgetty; Tenby Museum and Art Gallery; Pembroke Castle; Carew Castle; and St David’s Cathedral.